The origins of footwear brands are not always the same. Some brands are born from the newest trends and others make their own history, building their very own shoe concept piece by piece. The latter is the case of New Balance, a renowned footwear brand born in the early 1900s, originally as an arches and orthopedic insoles factory. New Balance's patents for ergonomic and orthopedic insoles created the foundations for the latest generation of NB shoes, the only shoes out there that never needed advertising in order to build themselves an audience. New Balance's philosophy is simple: "Endorsed by no one". It represents the message that the brand has chosen to give out throughout the years: successful shoes need no successful testimonial other than themselves. New Balance's quality speaks for itself and is heard loud and clear by those who can recognize unique style, original designs, and top-notch materials.